Informativa on data processing and privacy

Pursuant to the GDPR EU Regulation 2016/679 and art. 13 of the Privacy Code D.Lgs. 196/2003

Below you will find some information on how we process the personal data of visitors who browse our site, pursuant to and for the purposes of art. 13 of the 2016/679 EU Regulation. Please note that this privacy policy is valid only for the site you are consulting and whose domain is owned by the company Pinotti Sauro and not for other websites that may be consulted by the user via links. The sections of this information relating to Rights of the interested party, Data Controller and Data Processors and Extra-EU Transfer of Users’ Personal Data apply in all cases to users of the website belonging to Pinotti Sauro.


The data controller of the personal data of users who consult and use this site is Pinotti Sauro as owner of the homonymous company based in Via Martiri della Libertà, 13, 54012 Barbarasco (MS), Italy.

You can contact Pinotti Sauro by sending a communication to the following address:


Pinotti Sauro, as the owner of the company of the same name, has not appointed a data protection officer as the main business object of the business that require monitoring and large-scale profiling of certain categories of data.


The data you release to us will be processed by the employees expressly designated by the Data Controller, according to the respective authorization profiles assigned. The designated persons will be able to carry out the consultation, use, processing, comparison and any other suitable operation, even automated, only in cases where they have been expressly authorized to do so.

The data will be processed through the use of IT, telematic and paper tools and supports in compliance with the provisions of the law aimed at guaranteeing security and confidentiality, as well as the accuracy, updating and relevance of the data with respect to the declared purposes. . You can help us ensure that your data is always accurate by communicating updates to the address at


Pinotti Sauro may collect and process the personal data of users when they access and visit this website by browsing the pages, even without registering and without filling in or entering data in online forms.

Pinotti Sauro also uses cookies in some areas of the site. Cookies allow our sites, for example, to check if our users have already visited the site or allow us to understand which pages of the site are most visited. For this area of ​​personal data processing we ask you to read the Cookie Policy which must be consulted together with the information that Pinotti Sauro provides in this statement.

Furthermore, on our sites it is also possible to find social buttons / widgets, or those particular “buttons” depicting the icons of social networks (for example, Facebook and Twitter) and interactive social walls (eg. Walls that present photos from Instagram via hashtag) that present content from social networks. These “buttons” allow users who are browsing the Pinotti Sauro sites to reach and interact directly with the social networks with a “click” which acquires data relating to your visit. Apart from these cases, in which you spontaneously click to share your browsing data with the selected social networks, Pinotti Sauro does not share any browsing information or user data acquired through its sites with social networks. network. In any case, when the user browses the site, he accepts the terms and conditions of use of the website owned by Pinotti Sauro in addition to the provisions of this Privacy Policy. Therefore, if you believe you do not accept these terms for browsing our sites, please do not access or use the contents and services offered through our sites.


Pinotti Sauro may also collect and process the personal data of users who use the web services made available on websites whose provision requires the inclusion of personal data online or via email.

Spontaneous sending of e-mails

When you spontaneously send an e-mail to one of the e-mail addresses indicated on our site, we acquire the sender address and any other personal data that you have entered in the message and in the attachments, in order to satisfy your request. The e-mail boxes corresponding to the addresses indicated on our sites are not personal in nature. They belong to the company organization and have the primary purpose of allowing the effective performance of work activities within the Pinotti Sauro company. This means that the messages forwarded to Pinotti Sauro’s e-mail boxes will be known by all the people authorized to access these boxes. By sending e-mails to the e-mail addresses indicated on our site, you declare that you have read and accepted the processing conditions contained in this policy.

Filling out web forms

When you access the Pinotti Sauro website and decide to use its services interactively (e.g. request for newsletters, registration to sites and communities, purchases, participation in events, campaigns, etc.), you may be asked to fill in web forms with some of your personal data, we provide you with some useful information below to know how we treat the data you send us.


To access services and content provided through our site, you may be asked for personal data such as, for example, name, surname, address of residence / domicile, e-mail, date of birth, etc. With reference to the Gift Card, if you received it as a gift, we may use your contact details, such as your name and your e-mail address, in order to be able to deliver the Gift Card and ensure its use. For these purposes, we inform you that your data is provided to Pinotti Sauro by the purchaser of the Gift Card at the time of purchase.

To make a purchase on our site, you may be asked for additional information, such as data relating to the means of payment used and data for the shipment of products and any billing.

The provision of such data is optional, but necessary in order to use the services requested, for this reason it is possible to find specific information on the processing of your personal data on the web pages dedicated to these services.

Through the web forms available on the site we never ask you for data of a sensitive nature (e.g. relating to revealing racial and ethnic origin, religious, philosophical, political beliefs, state of health, sexual life, etc.) or judicial (data relating to criminal records, or relating to the status of accused or suspected, etc.).

We will also be able to collect:

  • any optional information requested through the web forms;
  • the information that we may acquire by examining your interaction with us, through emails and newsletters, through our website and through the Apps that may be developed by us or by third parties (for more information, please consult the relevant privacy policies );
  • any information you may share through the social networks to which you are registered.

We will process the personal data that you release to us only for its own purposes and strictly relevant to each individual service requested and used, in compliance with the specific information provided on the page relating to the requested service. We may use your data for other or different purposes, only with your consent or, in certain limited cases, in the presence of our legitimate interest.


Type of treatment For what purposes do we process your personal data? What are the legal bases for the processing of your personal data? How long do we keep your personal data?
Browsing the website While you visit our site, the computer systems used to operate them acquire some data (e.g. IP addresses, domain names, URIs) whose transmission is implicit and necessary for the Internet to function. Pinotti Sauro uses this data for the sole purpose of allowing users to browse and obtain anonymous statistical information on the use of the sites and to check their correct functioning or to ascertain responsibility in the event of computer crimes. The need to allow users to navigate the site.

Pinotti Sauro’s legitimate interest in ensuring the proper functioning of IT systems and in proceeding with the investigation of alleged IT crimes (also on the basis of the existence of a legal obligation).

The data remains on our computer systems for a period of no more than thirty days, except in the case of liability assessments for computer crimes for which a legal obligation or a request from the Authority may require storage for a longer period.
Subscribe to the newsletter The newsletter is a communication with promotional and advertising content sent to all interested parties who request it.

On some of our sites, subscription to the newsletter implies the sending of promotional communications that are not generalized but targeted based on the language, gender and country of origin of the person concerned. This means that we process the data we receive in order to divide the subscribers into distinct groups by language, gender and country of origin so that the newsletter sent is as close as possible to what you have requested and which may interest you.

Your consent. We will use the data requested in the registration form only with your authorization. The data you communicate to us to subscribe to the Newsletter will be kept until we receive an unsubscribe request from you, in which case we will delete your data from our databases within 72 hours of the unsubscribe request.
Purchase of products The data you release to us will be used for the fulfillment of your purchase orders and for related activities (sending of goods, invoicing, payment management, etc.). The need to execute the contract for the sale of products or pre-contractual measures adopted on the basis of your request. Your personal data will be kept for the time necessary to fulfill the contractual obligations and obligations imposed by law (eg in tax matters) in relation to the performance of the sales activity.
Customer Care We provide you with an assistance service (via chat, telephone, email) for all your needs related to the purchase of our products or the use of our services. In some cases, we may ask you for your personal data when this is necessary to respond to the requests you make to our Customer Care. The need to execute the contract for the sale of products or pre-contractual measures adopted on the basis of your request. Your personal data will be processed for the time strictly necessary to achieve the processing purposes.
Questionnaires on your degree of satisfaction We may send you questionnaires aimed at measuring the degree of satisfaction with our services and products. Your consent to marketing. We will use the data you provide in the questionnaires, only with your prior authorization, to send you questionnaires on your degree of satisfaction in relation to our products purchased by you and / or the services provided through Customer Care.

In some limited cases, we will resort to the legitimate interest of Pinotti Sauro.


Your personal data will be processed for the time strictly necessary to achieve the purposes of analyzing your degree of satisfaction and in any case no later than 6 months from collection.
Loyalty programs Manage participation in the loyalty program in order to provide members with discounts and other benefits provided in their favor and, more generally, for all related contractual and administrative obligations. Your consent to receive these communications will be valid both for mailings through the use of automated systems without the intervention of an operator (eg. Email, sms), and for traditional methods of contact (eg. Paper mail). You can always withdraw your consent to the processing of your data for this purpose by writing an email to

The need to provide members with the services provided by the loyalty program. By joining the program, you consent to the processing of the data necessary for the performance of the loyalty program.

We will keep your data no longer than the time necessary to manage your participation in the loyalty program. In any case, the information relating to your purchases and interactions with us will be processed no later than 12 months from the date of collection. If you decide to leave the loyalty program, your data will be deleted within the following three months.
Direct marketing Sending commercial communications through the traditional paper mail service, email, SMS, landline and mobile phone; carrying out market research and surveying your degree of satisfaction regarding products related to all the Pinotti Sauro brands. Your consent to receive these communications will be valid both for mailings through the use of automated systems without the intervention of an operator (eg. Email, sms), and for traditional methods of contact (eg. Paper mail). You can always withdraw your consent to the processing of your data for this purpose by writing an email to

Legitimate interest. Pursuant to art. 130, paragraph 4, legislative decree 196/2003 and subsequent amendments (relating to the so-called “soft spam”), without having to acquire your express consent, we can use the e-mail address you provided as part of a previous purchase, for the purpose of direct sale and / or promotion of our products similar to those you have already purchased, provided that you do not object to such use by sending an email to or by clicking on the appropriate link for the opposition to the receipt of communications considered unwanted, made available in the promotional emails sent by Pinotti Sauro.

Until a request for revocation of consent is received from you or, for direct marketing treatments based on our legitimate interest, until you object to the treatment.
Profiling We will use the data you release to us to use individual services (for example, data released to make purchases or data following adherence to a loyalty program) for the so-called “profiling”, or the analysis of the social composition of consumers based on age, gender, country of origin, profession, consumption habits, etc. Profiling provides for the processing of the data that you release to us to create groups of consumers divided by market segments on the basis of a minimum set of elements (e.g. gender, country of origin), up to more advanced profiles based on preferences , online behavior and previous purchases. This activity has a dual purpose: to allow us to develop products and services with characteristics in line with the preferences of our consumers and to allow us to send you advertising communications as close as possible to your tastes and interests. In order to better understand your tastes and interest in our products and our communications, we may also use automated systems that do not, in any case, entail legal or other significant effects for the customer. Your consent. Only with your authorization will we proceed with profiling activities. At any time, you can withdraw your consent by writing an email to 12 months from the date of collection.
Personalized assisted selling (only for loyalty program members) Provide a personalized service in all our stores present where the loyalty program is active in order to guarantee customers enrolled in this program the help and advice of our sales assistants, with information (e.g. size, color or model) on items purchased in the previous 12 months. Pinotti Sauro’s legitimate interest in providing the best assistance service at the point of sale to customers enrolled in the loyalty program, in line with their needs. 12 months from the date of collection.
Anti-fraud activities In relation to online purchases, verification of the correspondence between the buyer and the holder of the selected payment method. Pinotti Sauro’s legitimate interest in preventing and combating fraud. 24 months from the date of collection.
Participation in demonstrations, events, competitions and thematic initiatives of an extraordinary and temporary nature We will use the data to allow you to participate in specific initiatives which you intend to join from time to time. For each event we will provide you with a specific information that will describe the type of data processed, the storage times of the same and the specific processing purposes. We will only collect your data with your consent. For each event we will provide you with a specific information that will describe the storage times of the same for the specific processing purposes.
Registration to restricted web community areas and use of the online chat channel We will use your personal data to allow you to create your own reserved area on our sites and to participate in the initiatives of virtual communities (e.g. creating wish lists, sharing your content with other users through Pinotti Sauro sites, purchase history, preferences email, etc.). Registering with our web communities allows you to access many of the other services on the sites more quickly, but it is not a mandatory condition for using them. Eg. you can receive the newsletter or make purchases even without being registered. The need to execute the registration contract to the websites or online chat service owned by Pinotti Sauro or pre-contractual measures adopted on the basis of your request.

Pinotti Sauro’s legitimate interest in preventing the “chat spam” phenomenon.

In case of failure to use the account for more than 2 years, we will delete it and the data relating to it.
Transfer of data to third parties Only on certain occasions may we ask for your authorization to transmit your personal data to third-party companies belonging to the fashion, luxury and retail categories for sending them commercial communications. This is a possible processing purpose, with respect to which you will always be adequately informed and for which we will always collect your prior explicit consent. We will only pass your data to third parties for marketing purposes with your consent. /
Gift Card We will treat the name and e-mail address of the recipient of the Gift Card (ie the person who will receive it as a gift) as the contact details necessary to deliver the Gift Card and to ensure its use. Pinotti Sauro’s legitimate interest in guaranteeing the delivery and use of the Gift Card to the recipient of the same. The recipient’s data will be processed for the period strictly necessary for the delivery and use of the Gift Card by the latter.


Does Pinotti Sauro communicate or disclose your personal data?

Pinotti Sauro communicates your personal data to third parties only when this is necessary and functional to the achievement of the data processing purpose pursued according to the service requested by you, and in any case proceeds with the communication only after having informed you, and where necessary, having collected your consent to do so.

In general, the data acquired during navigation may be known by third-party companies that provide the Pinotti Sauro companies with IT assistance and data processing services (for example in the case of hosting activities entrusted to third parties and connected to the use of our websites ) appointed for this purpose as Data Processors.

The data collected through the individual services and for the purposes indicated in this statement are normally communicated to the following categories of subjects:

• subjects to whom the right to access them is granted by provisions of law or regulations (eg public security authorities and police forces);

• companies having legal and / or commercial relationships with the Pinotti Sauro company as parent companies, subsidiaries or associates;

• sales points of the Pinotti Sauro company;

• data processing and IT services companies (eg web hosting, data entry, management and maintenance of IT infrastructures and services, e-mail marketing, Acquirer, etc.);

• companies and firms providing consulting services;

In particular, some specific services provided through our site also provide for communication to other categories of subjects, such as:

• purchase of products: companies that provide payment services, Paypal, shipping companies, financial institutions, companies that provide mailing and correspondence services.

The list of persons appointed as Data Processors can be obtained by writing to

In the event of an express request and in the circumstances authorized by law, the data may be communicated by Pinotti Sauro to the Public Security Authorities and to the Police forces.

Pinotti Sauro does not normally disclose your data. Some services provided by our site (eg “share my wish list”), however, allow the dissemination of your personal data to other users and services of the internet; however, this is left to your free choice in this sense and is only possible following your specific and voluntary initiative. In some specific cases, however, we may ask you to release your personal data (including photographic and audio-video images) to allow you to participate in extraordinary and temporary events, competitions and thematic initiatives, which by their intrinsic nature provide for its communication and dissemination. In these cases we will notify you by asking you to give your express and specific consent to this effect.

Does Pinotti Sauro transfer your personal data to non-EU countries?

Personal data collected through this website may be transferred outside the EU (in particular, to the United States) to be stored on the servers of Customer Relationship Management service providers. The transfer is carried out after stipulation of Standard Contractual Clauses or after verification of the Privacy Shield certification of the service provider (specifically appointed as Data Processor). The list of persons appointed as Data Processors can be obtained by writing to


What are your RIGHTS that you can exercise as an interested party?

You can exercise the rights that the law guarantees you regarding your personal data by writing to We will reply to your request as soon as possible and in any case no later than 30 days from receipt of your report. In some cases, we may ask you for a copy of an identification document if, in connection with your request, it becomes necessary to verify your identity.

Right of access

You have the right to know if the processing of personal data concerning you is in progress and – if confirmed to obtain a copy of such data and be informed about: the origin of the data; the categories of personal data processed; the recipients of the data; the purposes of the processing; the existence of an automated decision-making process, including profiling; the data retention period; the rights provided by the Regulations.

Right of rectification

You have the right to obtain the rectification of the data in our possession concerning you or to integrate the data that are incomplete. We remind you that, when you communicate your data to use our services, you guarantee its truthfulness and accuracy. Help us ensure that your details are always accurate by communicating any updates to us.

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